Sri Lanka’s premier biscuit manufacturer– Sunrich Confectionery (Private) Limited marked another hallmark achievement in the international food and beverage industry by clinching three global accolades in Europe recently.
Three of its flagship products – Chocolate Cream, Lemon Puff and Power Crunch Biscuits clinched a two Star Ratings award each at the much-coveted at the International Taste and Quality Institute (ITQI) Awards in Belgium where M. Shridaran accepted the awards on behalf of the Company.
Commenting on this remarkable achievement, Sunrich Biscuits CEO / Managing Director M. Shridaran had this to say.
“We are privileged and honoured to have won the IQTI global awards for a second time! In 2015 we clinched two awards and this year we have reached greater heights by winning three awards! ITQI is a global benchmark for taste and quality and Sunrich Biscuits is focused on winning with our consumers. We want to say a big thank you to all our customers without whom Sunrich Biscuits wouldn’t have won these three global awards. The confectionery industry is fueled by innovation, which brings excitement and choice to the discerning customer. With so much new product innovation across the industry, we’re thrilled to be recognized by ITQI and hear the overwhelming positive response from our own customers,” said a proud Shridaran.
Sunrich Biscuit’s growth strategy is to ensure a best-in-class integrated supply chain and to deliver consumer-inspired quality and innovation that meet changing consumer preferences.
“ITQI awards are a recognition of the unmatched quality and unique taste of Sunrich biscuits. Ensuring best practices in food safety and facilitating continuous improvement have been fundamental principle at Sunrich Confectionary from our inception, and we are proud of this recognition which is major win for Sri Lanka as well,” he said.
As the food and beverage sector was important to the Sri Lankan economy and therefore it was vital that Sri Lanka’s confectionary industry ensured best standards and adhered to global benchmarks in taste, appearance and quality of what we give to our global customers.
He recalled that setting up a biscuit manufacturing company was his childhood dream.
“In order to realize this dream and to lay the basic foundation, I pursued a Bachelors Degree on Product Management specializing in biscuit manufacturing at the renowned London South Bank University. After gaining hands-on experience and industry best practices by working at Lion Biscuits and Lucky Land Biscuits, which belonged to my father; I commenced my own company- Sunrich Biscuits in 2006,” said Shridaran.
ITQI offers the award by taking three main factors into consideration: taste, appearance and quality of production. The Jury of International Taste and Quality Institute (ITQI) consist of over 120 professionals ranging from chefs, to sommeliers, and to opinion leaders in taste.
Sunrich Biscuits takes pride to state that it is 100% Sri Lankan-owned manufacturing company, thus bringing glory to the island nation by believing in Sri Lanka. Sunrich Confectionery (Private) Limited was incorporated on 15 March 2006 and the Company is now gradually becoming a truly international company which manufactures and distributes more than 25 products island-wide. These products are also been exported to destinations including Seychelles, Maldives, Switzerland, Canada, Australia which evinces the fact that Sunrich has been able to win international recognition.
Apart from Lemon Puff, Chocolate Cream and Power Crunch, Sunrich offers a wide array of other confectionary products such as Lacto Marie, Crispy Crèam Cracker, Milk Crunch, Strawberry Puff and Milkies which have been very popular both here locally and internationally.
The ingredients used by Sunrich for biscuit production are of best quality and are sourced from reliable suppliers. The products are released to the market after undergoing various tests under the careful supervision by quality controllers and food safety specialists with the aid of modern technology. Sunrich products have been awarded the much-coveted ISO 22000, HACCP and GMP certification in 2015 by the Sri Lanka Standards Institute (SLSI).
“I believe the brand is marketable more internationally. I love the products we create at Sunrich and I would love to expand our 100% Sri Lankan products to many more countries across the globe,” he added.
Established as a BOI venture, Sunrich Biscuits Company is located in Horana, which generates around 200 direct and indirect employments to people in the locality. Sridharan did not forget to pay his gratitude to employees who have been working hard to lift the company’s image to its present glory. Visit www.sunrichbiscuits.com for more information.
Sri Lanka’s world famous cricket spin wizard – Muttiah Muralidaran, bowls for Sunrich Confectionery as its brand ambassador.